The compounding effect of minor product optimizations.
When I started implementing paid subscriptions for RocketSim, it took me 13 months to get from $0 to $1000 Monthly Recurring Revenue.
A few years later, I’ve been able to grow from $4000 to $5000 in just 3 months.
There’s no single reason for this growth improvement: it’s many minor improvements combined.
Obviously, RocketSim has become more mature, more developers are using it, and due to low churn, I’m building up a larger subscription base. Yet, I’m certain many of the small improvements in retention, onboarding, and ‘ah-ha’ moment conversion lead to this improved growth.
The key takeaway should be to not only focus on delivering new features but to keep an eye on core metrics and try to improve these regularly. Better retention leads to more customers and more upsell opportunities.
I bet your app uses many third-party libraries, but did you also respect their licenses? Or do you even know how to respect their licenses? While many libraries are free to use, there's a legal requirement to acknowledge usage in your app.
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If the usual release process is followed, as a March 15 branch date indicates, Swift 5.10 will ship with Xcode 15.3 in the second or third week of March, and Swift 6 will ship with Xcode 16 in the fall, after an announcement at WWDC.
If you’re planning to build something with AI, you’re likely going to run into the world of tokens. This article by NatashaTheRobot explains what they are and how they can add up when using languages like Hindi.
How do you make sure that when a new feature is developed, accessibility is taken into account from the ground up?
This is a great question and highly relevant to building apps in today’s world since the European Accessibility act puts more pressure on making apps accessible. But even outside of that act, it’s essential to make your app accessible to as many users as possible.
Luckily, SwiftUI makes a lot of our app elements accessible by default. This is definitely not enough, and testing your app is required, but it does improve the fundamentals.